The New Zealand Prime Minister joins forces with Flight of the Conchords comedian Rhys Darby in this light-hearted drive to get us back where we belong on world maps.
Tourism New Zealand Chief Executive Stephen England-Hall said having the support of Prime Minister Ardern “is a huge boost to the campaign work” that began after Tourism New Zealand became aware of a growing collection of maps throughout the world that omit NZ.
The agency said that “New Zealand is often nowhere to be seen” in maps in online photo libraries, coffee shops, famous attractions and board games.
It also noted that international media outlets including The BBC and Conde Nast Traveler “had got wind of the situation” and a Reddit ‘Maps Without NZ’ discussion board had a following of more than 40,000.
This led it to team up with creative agency Augusto to produce the video campaign, in which comedian Rhys Darby investigates potential global conspiracies to keep NZ off world maps.
England-Hall said: “As a world-class destination, it’s unfathomable that New Zealand is left off world maps.
“New Zealand is bigger in size than the United Kingdom. We’re over two-thirds the size of Japan and Germany. We have a lake the size of Singapore, a mountain range larger than the European Alps, and more coastline than California.”
“The campaign is a light-hearted way to raise awareness of New Zealand as a destination off the back of international media about the country missing from maps.”
Some translations that will help you enjoy the video -
- All Blacks; World Champion New Zealand rugby team
- Beehive; the name given to the building occupied by the New Zealand government, located in Wellington.
You can find the video HERE
The BBC in London heard about this campaign and ran this story.